"I had never run a restaurant."
I came out of twenty two years in logistics. Three weeks of training and a support team on the phone got me further than my resume ever would have.
Owner · Fort Collins, CO · Open 4 years
Four day-parts. Coffee we roast ourselves. And a business that started because one father did the math on an adoption somewhere over the Atlantic. Territories are still open.
Most franchise brands begin with a business plan. This one began with a nine hour flight, a calculator, and a problem that would not leave a man alone.
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Rob Webb was flying to Ethiopia to meet two daughters he had never held. Somewhere over the water he added up what the adoption had cost, and realised that for most families that number was simply the end of the conversation.
He came home with two daughters and one idea. Not a charity. A business. A for-profit company whose whole reason for existing was to pay for other families to do what his family had just done.
One roaster. One room. Coffee hand roasted and sold online, with the proceeds going straight to families in the middle of an adoption. No storefront. No investors. No plan beyond the next batch.
Given back before there was a second location. Before there was a franchise. Before anyone had used the word brand. The giving was not a marketing programme bolted on afterwards. It was the reason the company existed at all.
Cafes across the country, each one locally owned, each one still funding the thing that started it. The next one does not exist yet. That is the part we would like to talk to you about.
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It is where the small group meets on Tuesday, where the realtor closes on Thursday, where somebody's daughter has her first job. Towns do not get attached to drive-thru windows.
Drive-thru coffee concepts earn most of their day before lunch, then watch an expensive building sit half empty until close. A Just Love cafe earns across four day-parts, because a waffle iron does not care what time it is. Drag the hour and watch what happens.
Hand roasted drip, lattes and breakfast waffles going out the door before most people have opened a laptop.
Nearly every competitor in this category buys their beans from somebody else, which means somebody else sets their cost of goods. Just Love roasts its own. When the commodity market moves, we are inside the decision instead of receiving it in an email.
Named a finalist for Roaster of the Year by Roast Magazine.
Fair trade, organic or direct trade. There is no fourth category on the list.
Roasted in Tennessee and shipped to every cafe in the system.
I came out of twenty two years in logistics. Three weeks of training and a support team on the phone got me further than my resume ever would have.
We are the only place in town where three generations sit in the same room on a Saturday. Small market was the advantage, not the risk.
Four day-parts meant I could staff a real management layer instead of a skeleton crew that dies at noon. I am in the building because I want to be.
My accountant liked the numbers. My wife liked what the numbers pay for. That is a rare thing to find in one deal.
Minimum liquid capital. We lead with it because it is the honest first filter, and because you should not have to scroll past a story to find out whether this conversation is for you.
Select a line to see its share of the range.
Annual gross sales range reported by cafes in the system, as disclosed in Item 19 of our current Franchise Disclosure Document.
There is no earnings calculator on this page, and there will not be one. Any tool that produces a number specific to you is a financial performance representation under the FTC Franchise Rule, and it has to live inside Item 19 or not at all. What we can do is show you exactly what the disclosed range is made of, then put you on the phone with owners who will tell you the rest.
The man on the plane. Still the CEO, still in the roastery, and still the reason the giving programme is a line in the operating model rather than a page on the website.
Territory is the only thing on this page that can run out. Type a zip code and we will tell you what is actually left where you live, before you spend an evening reading a disclosure document.
Eight steps sounds like paperwork. It is really four conversations, and we are on the other side of every one of them.
A development director who will tell you if this is not a fit.
Every owner in the system, and their phone numbers.
Real estate, design, construction and training teams, in that order.
A field team that measures itself on your numbers, not ours.
Nothing is signed. Nothing is owed. If it is not right for you, we would rather find that out on a Tuesday afternoon than eight months from now.
We ask about territory and readiness before we ask for your name, because those are the two things that decide whether a call is worth your evening. If the answer is not yet, we will say so.
Prefer to talk now?
866.496.4836Twenty minutes. Nothing signed, nothing owed.
No, and most of our owners did not have it. What matters far more is whether you want to be visible in your own town and whether you can hire and keep good people. The coffee craft is taught in three weeks of training. The rest is temperament.
Total initial investment currently runs between $440,285 and $702,000, with a minimum of $150,000 in liquid capital. The biggest single variable is buildout, which is why a second generation restaurant space can move you toward the bottom of that range quickly. The full breakdown is disclosed in Item 7 of the FDD.
Day-parts. A drive-thru concept earns most of its revenue before eleven in the morning and then carries the cost of the building all day. Our menu is built around a waffle iron, which means breakfast, lunch, afternoon and evening all trade. It is a different asset even though it sells some of the same drinks.
Typically nine to twelve months. Discovery and approval takes roughly two months. Site selection and lease negotiation is the least predictable part and drives most of the variation. Construction and training is generally four to six months once a lease is signed.
It is not a marketing add-on and it is not optional, because it is the reason the company exists. Every cafe participates. Owners choose the causes their own community cares about, which is why the programme looks different in Fort Collins than it does in Murfreesboro.
Yes, and a meaningful share of the system is multi-unit. Area development agreements are available in markets that support them. That conversation usually happens after your first cafe has been trading for a while, though we will talk about it up front if you are coming in as an experienced multi-unit operator.